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BBC Two 'Personality' idents : ウィキペディア英語版
BBC Two 'Personality' idents

The BBC Two Personality idents were a set of idents used on BBC Two from 19 November 2001 until 18 February 2007. The idents were produced by the Lambie-Nairn branding agency, who had created the previous look. The idents feature an ivory sans serif white '2' in a yellow environment and performing a variety of tasks, and a purple boxed BBC Two logo.
==Conception==
Since 1997, BBC Two was beginning to change its programming style. The channel was becoming less factual and more light hearted. This problem had already been posed to the last ident package, and they had responded by adding some newer lighter hearted idents, such as 'Swan' and 'Zapper'. However, by 2001, the channel was becoming even more entertainment based, and the old idents were no longer appropriate. A thorough re-brand was needed, and one that would equal the popularity gained by their predecessors and be light-hearted in face of this new programming. This task was set to Martin Lambie-Nairn, who set out by continuing a theme began in the previous set: that of making the '2' a person.
Another new part of the presentation was the logo for the channel, as the simple "BBC TWO" logo that had been used previously would not be accompanying the channel following the rebrand. The solution was putting the logo in a box, with the BBC stacked on top of the TWO.

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